Having a full-time job already calls for a busy lifestyle...so how do I manage to blog at the same time? This is a question I often receive from you guys, so I decided to share my tips and tricks for those of you who are looking to start a blog or are just interested!
The reason why I started The Letter Bea was to indulge in my passion for creating content and to pursue my interests of fashion and other lifestyle topics. While I love my full-time job, I wanted to make sure I was taking time to invest in myself. So, I bought a domain and started to spend my weekends working on blog content.
Since I spend 40+ hours a week at my full-time job, it can be hard to plan content. Planning ahead is the key to managing a blog while working full-time. Here are a few tricks I have for planning...
This is definitely the most difficult part of blogging. The key to having enough visual content to share is to plan photoshoots ahead of time. I initially recruited Matt to be my 'Instagram BF' and we'd drive around and take photos at different locations in STL. I'll usually bring about 4-5 different outfits so I'll have enough content for the next 1-2 weeks.
Once I got an idea of what type of photos I liked, I decided to look around for a real photographer (sorry babe!). As a new 'side hustle' blogger, I did some research to find a photographer who was interested in a collaboration. Luckily, I found the amazing Hannah Schweiss Photography, who is a St. Louis and Chicago based photographer. Oh, and did I mention she took all of the photos in this post? #amazing. Now I've got scheduled, quality content checked off my blogger to-do list.
I'm all about authenticity. My goal for this blog is to share content that will resonate with all of you. I'm honest about my opinions and want to share anything that might help you out. Also, find your niche. My personal niche is having Type 1 Diabetes. I know there are so many people out there who struggle with this illness, and I want to share my advice in any way that I can! This is why I decided to be a life + style + T1D blogger.
Every month, I sit down and think about what topics you all might be interested in and then match it to what's going on in my daily life. Creating a content calendar has been key! I'll spend my weekends writing content and creating posts and will schedule them throughout the month (so I don't even have to log into my blog site during my work week!). I also read all comments on my Instagram posts to make sure I'm getting all of your feedback!
Being new to St. Louis, it was hard to make girlfriends and learn to 'be local'. Blogging opened me up to a full community of inspiring women! From growing my blog, I've had the chance to be invited to amazing events and collaborations, like the Anheuser-Busch Influencer Night. Just like your career, blogging is all about networking.
Here's how to get in on blogger events:
- If you're local to STL, join STL Bloggers! They offer so many fun events and it's a great place to network.
- Create a Media Kit and reach out to local PR agencies.
- Reach out to local boutiques, let them know you're a fan, and ask if they do any work with bloggers.
- Create your own! I've been invited to a few 'Blogger Happy Hours' and have learned so much about how to blog from these sweet events. Plus, no one will miss an opportunity for the 'gram.
The best part about IG is that there is a draft option when creating posts. I will usually create my posts for the week, so I can have them cued up and ready to post when needed. In addition, I think it's really important to keep blogging and your full-time job completely separate. This is why I never do any blog work while I'm at my job. This includes checking social media! Plus, the best part is coming home at the end of the day and reading all of your comments :) That's what keeps me going!
always be yourself.
At the end of the day, blogging while working full-time is no easy task. There are days when you don't feel like keeping up with it, but I can tell you that all of your positive feedback fuels me! I will not lie, having a blog is a commitment. I've had after-work blogging events where I have changed in back seat of my car (#noshame) to keep the hustle going. But, if it ignites a passion in you, it is so worth it.
Don't blog for money or for 'IG fame'. Do it for yourself! It is so rewarding to grow your blog authentically. Last thing - always, be on the lookout for new opportunities for your blog, you never know what might be around the corner!
Want more blogging tips? Any suggestions for The Letter Bea? Comment below!
All photography in this post is by Hannah Schweiss Photography.
Stamped on 1/6/2018 by The Letter Bea