Experience

 

E-Commerce Merchandiser// Dot Foods

St. Louis, MO

May 2017-Present


 

The Dot Expressway is a B2B ecommerce site that connects thousands of food industry buyers and
manufacturers each day. With constant focus on user experience, the E-Commerce Merchandiser serves as a business lead for product categories. This includes prioritizing categories for merchandising based on business need, user feedback or potential sales; position categories within Dot's offering and benchmark an approach to merchandising against e-commerce peers and leaders.

  • Research, establish and maintain assigned item category/sub-category taxonomy
  • Collaborate with Sales, Business Development, and Master Data to effectively merchandise assigned categories on the Dot Expressway
  • Establish/maintain landing pages for distributor segments (grocery, food service, convenience, etc.), operator/retailer segments (fine-dining, bar/tavern, fast-casual, etc.), and for new, featured, promotional, and other categories as assigned.
  • Applies lean thinking and tools to identify and eliminate waste in all areas of the position.
 

Stylist//J. Crew

Chicago, IL

February-May 2017


  • Upheld J.Crew brand and operational standards at all times with a “can do” attitude
  • Served multiple customers, discovered their likes and needs and made recommendations to generate sales
  • Merchandised, stocked and replenished selling floor to offer customers exemplary and timely service

 

 

Product Marketing & Sales Intern// EVENTup

Chicago, IL

August-December 2016


  • Conducted research, competitive analyses, and lead both relationship & data management, resulting in the increase of trusted vendors, products and services
  • Assisted in launching email campaigns and targeted ads, along with updating blog and email lists, which ultimately led to the new development of website and other marketing methods
  • Implemented effective sales and marketing strategies using Salesforce, resulting in raising product awareness and usage
 

Public Relations Intern// Blue Chip Marketing Worldwide

Chicago, IL

June-July 2016


  • Pitched a comprehensive marketing plan to top executives, which was then successfully activated by the client
  • Lead research and activation for client work, resulting in record breaking engagement on social platforms (e.g. P&G Olympics, Weight Watchers Ice Cream, Blue Bunny Ice Cream, Fisher Nuts, Helen of Troy, etc.)
  • Facilitated marketing campaign insights, resulting in the strengthening of brands across various platforms
 

Advertising Sales Intern// Seattle Met Bride & Groom Magazine

Seattle, WA

May-August 2015


  • Tracked and distributed marketing collateral, increasing circulation to over 50,000
  • Conducted sales lead research, competitive analyses, and cultivation, ultimately becoming superior to direct competition in the region
  • Collaborated with marketing & editorial counterparts to create the Summer/Fall 2015 issue, which was chosen as a finalist for the CRMA Awards in May 2016
 

Marketing Intern// APRIL PRIDE

Seattle, WA

May-August 2014

  • Enhanced social platforms through blog writing and website design, increasing brand awareness
  • Lead business research and sourcing of fabric jobbers internationally, enhancing the quality of the product
  • Communicated with clients and other business-related sources via telephone and e-mail, ensuring maximum customer satisfaction

 Education

 

Lake Forest College

August 2013-May 2017

B.A. Communication & Sociology/Anthropology

Honors: Senior 25, Scholar Award, Commitment To Campus Well Being Award, Phi Sigma Iota International Honor Society, Lambda Alpha National Honor Society

 

The American School in Japan

August 2010-June 2013

High School Diploma